CRM Adoption for Startups: Getting Reps to Actually Use It

The best CRM in the world is worthless if reps don't touch it. Adoption is a design problem, not a training problem.

The 3 rules that drive adoption

• If it isn't in the CRM, it didn't happen.
• Never ask reps for data the CRM can capture automatically.
• Make it faster to update than to avoid updating.

Modern CRMs like Nomina auto-log emails, calls, and calendar events. Reps do less typing and managers get better data.