The 6 Sales Analytics Every Revenue Team Should Track

You don't need 40 dashboards. You need 6 numbers that tell you if the machine is working.

The list

• Pipeline coverage (should be 3–4x quota)
• Win rate by source
• Sales velocity (deal size × win rate ÷ cycle length)
• Time in stage — where deals stall
• Rep-level activity vs outcome ratio
• Net revenue retention

Track these weekly. If any of them drift for two weeks in a row, that's your next investigation.