Analytics
The 6 Sales Analytics Every Revenue Team Should Track
NT
Nomina Team·Apr 30, 2026·6 min read
You don't need 40 dashboards. You need 6 numbers that tell you if the machine is working.
The list
- Pipeline coverage (should be 3–4x quota)
- Win rate by source
- Sales velocity (deal size × win rate ÷ cycle length)
- Time in stage — where deals stall
- Rep-level activity vs outcome ratio
- Net revenue retention
Track these weekly. If any of them drift for two weeks in a row, that's your next investigation.
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